Company overview
Plenty of traffic, not enough pipeline
Leads slipping through the cracks
Over 60% of visitors who showed buying intent left without engaging. By the time an SDR followed up hours later, the prospect had gone cold.
SDR team at capacity
The 8-person SDR team was stretched across inbound follow-up, outbound prospecting, and manual qualification, spending over half their time on leads that never converted.
Inconsistent outbound calling
Calls happened between other tasks with no systematic cadence. Connect rates were low and messaging varied by rep.
Hiring more SDRs was not viable
At a fully loaded $120K per SDR, adding headcount to fix a process problem was not sustainable.
AI Sales Agent plus Voice AI outbound calling
AI Sales Agent on high-intent pages
On pricing, product, and demo pages, the agent answers product questions, handles objections, and guides prospects to a meeting, trained on the company's sales playbook, product docs, and ICP.
Real-time lead qualification
Follow-up questions based on company size, use case, budget, timeline, and authority score leads automatically, so only qualified prospects reach sales.
Automated meeting booking
Qualified leads are booked on the right rep's calendar by territory, segment, or round-robin, with no hand-offs.
Voice AI outbound calling
Leads who downloaded content or attended webinars but did not book get personalized follow-up calls that confirm interest, answer questions, and book meetings, 24/7.
CRM sync and full-funnel visibility
Every conversation, score, and meeting syncs to HubSpot automatically, giving leadership full pipeline visibility without manual data entry.
We were spending six figures a year on SDR salaries and still missing half our inbound leads. IrisAgent's AI Sales Agent started converting visitors into booked meetings within the first week. When we added Voice AI for outbound follow-ups, our pipeline tripled. The AI doesn't take breaks, doesn't miss leads, and qualifies better than most humans. It's the highest-ROI investment our sales org has ever made.
Three times the meetings, with the same team
3x more qualified meetings
Website traffic now produces three times the qualified meetings, without adding headcount.
Lead response under 5 seconds
Every visitor on a high-intent page gets an instant, personalized response. No more leads going cold.
40% higher visitor-to-pipeline conversion
Real-time engagement plus voice follow-up lifted conversion from anonymous traffic to qualified pipeline.
SDRs refocused on high-value work
With AI covering top-of-funnel engagement, SDRs moved to strategic outbound and multi-threaded enterprise deals.
24/7 pipeline generation
Leads are captured and converted during evenings, weekends, and across time zones.
Why sales teams choose IrisAgent
- Instant engagement. Every website visitor gets a context-aware conversation in under 5 seconds.
- Your playbook, automated. Trained on your product docs, pricing, ICP, and qualification criteria.
- Voice AI for outbound at scale. Natural, systematic follow-up calls on every lead.
- Native CRM integration. Works with Salesforce, HubSpot, and other CRMs, with every interaction synced automatically.
- Deploy in hours, not months. Guided onboarding gets you generating pipeline quickly.